Healthy Business Group came to 829 Studios to help them launch ‘Solo Health Collective’ , a net new health insurance plan for freelancers and solo entrepreneurs. I partnered with the Paid Social & Content teams to develop a design strategy to educate the target audience on ‘Who is Solo Health Collective’ and to encourage users to enroll. We built a campaign specifically targeting New York, their biggest demographic, and crafted messaging to support this initiative. We also experimented with a variety of layouts and media types so we could acquire data on which were the top performing ads.