DocuGuardian came to 829 Studios seeking help with creating a logo and brand guidelines for their end-of-life planning software. They didn’t have a defined visual identity and wanted to build a strong foundation before diving into their marketing efforts. I was responsible for client communication throughout the entire process and conducted thorough industry research, including a competitor analysis. Together, we agreed that the logo and brand identity should convey trust, safety, and care while being versatile across various digital channels and platforms. The final logo combines a key lock and folder icon, making it both familiar and recognizable yet distinct.