Bhakti Chai was looking to increase their monthly revenue, but was unable to see growth despite increases in ad spend. The 829 team performed a creative analysis and determined that the client’s photography was subpar compared to its competitors. We partnered with the E-commerce team to execute a Microshoot to help increase conversions and reiterate 829’s value, and I was responsible for all of the photography, videography, video editing, and GIF creation during the project. After incorporating the new photography and video into the Amazon storefront, the we saw an impressive 6.6% increase in conversion rate (PoP) and a 23% increase in the average unique page views per visitor.